In 2018, the value of the products sold under the Fairtrade Certification Seal in the Iberian Peninsula came close to 100 million Euro, which is 1.5 Euro per person per year in Spain. To be precise, sales have increased by 86%; by 61% in the case of Spain and by 229% in Portugal.
90% of the Fairtrade products sold in 2018 had the Fairtrade label, with more than 1,200 different products from 195 brands certified with this seal.
In the last annual period, the growth of the Fairtrade seal shows a really remarkable development, exceeding the 93 million Euro. Spain accounts for 74% of that, which translates into more than 69 million Euro, while sales in Portugal generated more than 24 million Euro.
Of the 195 brands marketed in Spain under the Fairtrade seal, 49 are Iberian, which is a remarkable reflection of the potential and increasingly greater weight of the Fairtrade certification in the market.
The sales growth is due to the remarkable incorporation of companies into the Fairtrade network, and the support of international and local distribution brands. The growth of cocoa is outstanding, since sales have increased by over 101% and the product now accounts for 58% of sales. The second product with the highest sales volume has been coffee, with a 39% growth and sold by both national and international brands.
Also worthy of note is the massive growth of fruit, specifically that of bananas.
Not all products with a Fairtrade Certification are necessarily grown with sustainable cultivation techniques. It depends on the product category. Currently, around 25% of Fairtrade products are certified organic.
Regardless of the product, distribution channels such as supermarkets and large stores account for 79% of sales. The bigger bet on supermarket chains is making it possible to expand the range and make the products more easily available to the consumers.