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South Africa: Joubert en Seuns move in different crop direction

The Joubert en Seuns company has been a fixture in the Lowveld valley since 1966, when Francois Joubert bought the farm known as  ‘Geluk’. However, Joubert en Seuns recently scaled down, as they are changing the type of crop grown on their farms.

Maxine Eva, of Joubert en Seuns, confirmed that they cut down 128 ha of early navel trees, as the citrus was simply not performing. Also, the grower did not get the right international prices anymore either.

Eva confirmed that they will instead be focusing on mandarins. This unfortunately meant that 29 employees had to be retrenched, as their jobs became redundant.“Several of these were voluntary retrenchments, and it made us sad, as we know that we are the main employer in this area.”

She further explained that even management structures had to be adjusted or reduced. Lionel Eva confirmed that this was simply a case of adjusting to what is productive and what is not.


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