Origene Seeds is an innovative international seed company, active in research, plant breeding, seed production and processing, sales and marketing of hybrid vegetable varieties. The company prefers working with Mr Fusari and his team in Argentina, as they are well-acquainted with the people and the market demands
Fusari is one of Origene Seeds distributors in Argentina. For the past six years, he has been selling seeds of seeded (diploid) watermelon to local growers and farmers. According to Fusari, the most selling watermelon varieties in Argentina are Riverside and Alexander known locally as La Valla and Bariga, respectively.
"The watermelon sowing season," says Fusari, "goes on for approximately six months; starting in the North around May - June and following through to December, in the South. Harvesting, he continues, "begins mid - October in the North and ends in Mendoza in March when the weather starts cooling down. Most of the watermelon produce in Argentina is for local consumption."
"We have a good relationship with Origene Seeds," he tells us, "because they supply the market's demands, and meet all its needs: the consumers get big, deep red, sweet fruit whilst the growers receive vigor plants - essential especially for the North because solar radiation there is fierce, and the plants need to be strong enough to protect the fruit from heat stroke."
To produce Uniqueness and offer the growers advantages over other companies varieties, Origene Seeds, hand in hand with Fusari, are changing the Argentinian market. Namely, they introduce new types with superior yield and quality, yet they also give the market what it wants.