Hugh Forrest, Chief Programming Officer of SXSW (South by Southwest), will deliver a keynote during BrandStorm™ 2020, on Tuesday, February 11 in Austin, TX. Forrest will speak on the history and success of the annual event.
SXSW launched as a music-only event in 1987 and attracted 700 attendees. More than 30 years later, it attracts more than 70,000 registrants from dozens of industries around the globe.
“Austin is known for its culture – be it food, music, or the growing technology boom, and SXSW is the embodiment of the Austin cultural experience,” said Mark Munger, Vice President of Sales & Marketing, 4Earth Farms and Chairman of United Fresh’s Produce Marketing & Merchandising Council. “We’re elated that Hugh Forrest will be joining us during our own produce marketing event this February. I look forward to the energy he’ll bring to the inspired ideas and strategies of BrandStorm.”
Forrest was named "Austinite of the Year" in 2012 by the Austin Chamber of Commerce. He currently serves on the Board of Directors for Austin Habitat for Humanity and on the Board of Directors for the Austin-based accessibility company Knowbility.
Following Forrest’s presentation, BrandStorm attendees will participate in FRESHx, where they’ll present their creative strategies for elevating fresh produce in the global food narrative. “Each year, BrandStorm provides an interactive format that encourages fresh produce marketers to get out of their seats and into the spotlight,” said Kim St George, Vice President of Business Development at Renaissance Food Group and Vice-Chair of United Fresh’s Produce Marketing & Merchandising Council. “FRESHx will allow for the presentation of the big ideas that produce marketers are clamoring to unleash. There’s no better place to incubate the strategies that will raise fresh produce consumption through marketing than at BrandStorm!”
United Fresh’s fifth annual BrandStorm, February 10-12, 2020, will take place in Austin, TX after four consecutive years in San Francisco, CA. It will be held at the University of Texas at Austin’s AT&T Hotel and Conference Center.
United Fresh members can attend BrandStorm for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895. Attendees can register on www.unitedfreshbrandstorm.org. United Fresh 2020 Conference & Expo exhibiting companies can once again send a first-time BrandStorm attendee for free as part of the 2020 Exhibitor Value Package. Contact John Toner, United Fresh’s Vice President of Convention & Industry Collaboration at 202-303-3424, for more information.
For more information:
Mary Coppola
United Fresh Produce Association
Ph: +1 (202) 303-3425
mcoppola@unitedfresh.org
www.unitedfresh.org