Fowler Packing, a California-based citrus and table grape grower, will be launching its new Peelz brand mandarins for the first time this fall. Kiah Ruvalcaba, Director of Marketing at Fowler Packing, said the company has been growing mandarins for more than 20 years and were one of the first growers to offer mandarins when the category started experiencing strong growth. Peelz mandarins will be grown in California's Central Valley, with the harvest beginning later this fall.
"Fowler Packing were part of the mandarin revolution in the late 90s and have been farming mandarins for more than 20 years," she said. "Our harvest season will begin mid-November and we anticipate steady volumes through May."
The work behind Peelz
As noted, Fowler Packing was part of the mandarin revolution and the company says it has represented significant volume in the category for nearly 20 years. They are the third largest mandarin producer and will now offer mandarins direct to retailers in the new Peelz™ label.
"It’s really a combination of the people behind Peelz, the quality of the product and supply assurance that sets us apart," Ruvalcaba shared. "We are able to offer consumers a superior piece of fruit while meeting the individual needs of our retail partners"
"Fowler Packing has a state-of-the-art 650,000 sq ft packing facility," she continued. "Being vertically-integrated from field to packing ensures total control over quality, and we also have advanced decay detection technology and density sensors, setting the highest quality standards."
Capitalizing on mandarin category growth
The general consensus in the industry is that mandarins as a category have continued to grow substantially. Consumer interest in mandarins appears to be maintaining a steady upward momentum which is one of the reasons Fowler Packing decided to introduce the new Peelz brand.
"Mandarins continue to be a consumer favorite," Ruvalcaba explained. "Our retail partners saw strong sales during the import season and we expect to shake up the category this California season with the launch of Peelz. We have an energetic marketing launch campaign that will launch this fall through targeted digital campaigns, demos, displays and giveaways."
She concluded by announcing that Fowler Packing will offer Peelz in 1-,2-,3-, and 5lb packaging options and will be distributed nationwide. "We’re excited to ship Peelz to stores this fall and can’t wait for consumers to fall in love with them!"
For more information:
Kiah Ruvalcaba
Fowler Packing
Ph: +1 (559) 834-5911
kiah@fowlerpacking.com
www.fowlerpacking.com