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JimboFresh International

Lililup, the mini-melon for which size does matter

The new edition of Fruit Attraction offers JimboFresh International an opportunity and an incomparable framework to work alongside its main clients. In the three days of the fair, the company will be able to know their impressions first hand and present their novelties for the campaign. The goal in Fruit Attraction is to reach a defined audience with new products while maintaining those that make them unique. To achieve this, they used a new communication strategy that included the participation of chef Jordi Cruz (3 Michelin stars) and some of the most important Spanish influencers, which performed different actions so that consumers could enjoy the company's products.

The company will present the Lililup, a mini-melon that is an ideal snack and that offers a new concept to enjoy this fruit. It has an intense flavor, juicy and soft meat, and is ready to eat at any moment and place.

Behind Lililup is a work process aimed at satisfying the increasingly demanding consumer demand. Its taste is its most important aspect. Consumers demand a high-quality product that is healthy, responds to their daily needs, and that is produced by a company with good social practices, committed to the protection of the environment, and that practices honest trade. JimboFresh International maintains rigorous production and packaging protocols, taking care of each of the chain's processes. Lililup is cultivated in Spain, Brazil, Senegal, and Morocco, so it is available and can be marketed throughout the whole year.

"It's a melon without complexes. It's got its own personality and voice; where size does matter." The launch of Lililup is accompanied by a marketing campaign reinforced by the melon's unique look and the spots in RRSS made by Jordi Cruz and Boris Izaguirre; a series of mini-videos where Lililup is presented in an informal atmosphere with a touch of humor.

You can discover them at

Lililup will be presented at the Fruit Attraction in Madrid. Visit JimboFresh at their stand in the International (Hall 10, stand 10d04). Don’t miss it!

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