During National Breast Cancer Awareness Month, Chiquita announced it will be participating in the ACS national on-line donation challenge, “Get Ben On Board.” This initiative will add $100 to every $500 donation made online to ACS, with funds raised supporting breast cancer patients. Additionally, the brand is showing its support for the third year in a row by turning the brand’s Blue Sticker pink to match the campaign’s Pink Ribbon symbol, the international symbol for breast cancer awareness. Throughout the month of October, 200 million Pink Stickers will be distributed worldwide in support of this important cause.
Breast Cancer Awareness Month is an annual global health campaign organized by breast cancer charities around the world. According to Chiquita, the Pink Sticker provides a chance for the brand to support this vital work globally, increasing awareness of the disease as well as raising funds for research into its cause, prevention, diagnosis, treatment and cure.
“Chiquita feels particularly dedicated to supporting breast cancer awareness because our very own ambassador – Miss Chiquita, the first lady of fruit – is a woman,” said Jamie Postell, Director of Sales North America. “Breast cancer is currently the most common cancer among women. As the world’s leading banana company, we recognize our responsibility to act as a ‘Good Neighbor’and show our support.”
In addition to Chiquita bananas sporting a pink makeover in the month of October, the company said it is teaming up with ACS to create five healthy recipes including a Quinoa Breakfast Bowl, Stir Fry with Shrimp, Budwig Creme, Lunch Toast and an Iced Chai Latte. These recipes align with the ACS nutrition guidelines, which recommend a diet to help reduce the risk of cancer.
“We’re thrilled to partner with Chiquita for the third year in a row to help raise awareness for such an important cause,” said Brant Woodward, ACS Southeast Region Executive Vice President, “The donations raised by the brand through our Get Ben On Board challenge will directly impact breast cancer patients and survivors by offering them support in areas such as transportation, care-giving, recovery programs and more.”
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