As part of the promotional campaign 'The power of flavour, vitamins and colors - Discover the quality of apples from Europe' run by the Association of Polish Fruit and Vegetables Distributors 'Fruit Union' together with the Union of Fruit Growers of the Republic of Poland, they hosted a group of professionals from the media industry and distributors of fresh fruit from the United Arab Emirates.
"Earlier I didn't know that apples before they go on sale require many actions. I thought it was very simple, Apples from trees hit the market and that's it. It was a really informative and eye-opening trip," said Raj Bhatt, a representative of the media from the UAE.
Participants included representatives of the largest distribution companies from the UAE, such as: Gholami & Abedi, Rush Group, Jaleel Holding, Fit Fresh, Golden Garden Foodstaff Trading, Fruit Line Trading, Kassouma Trading and representatives of the media world of the UAE: Eurofresh Distribution, Hozpitality Media Group and Mark My World Blog.
On the second day of the visit a conference was held at the Ministry of Agriculture and Rural Development. Guests were greeted by representatives of the Ministry of Agriculture and Rural Development, National Support Centre for Agriculture (KOWR), Main Inspectorate of Plant Health And Seed Inspection (GIORiN), Polish Investment & Trade Agency (PAIH).
During the conference, participants had the opportunity to learn about the potential of the agri-food sector, among others administrative activities aimed at supporting the promotion of products / apples, certification rules for apples intended for the Arab Emirates market as well as the level of export to the UAE in recent years.
It is a very promising region, the largest export market in the Middle East, has a strategic geographical location, is a way of entering other countries of the Gulf Cooperation Council (GCC).
"On the third day of our visit, we met many apple producers and exporters who explained their production methods and shared their plans to export apples to the UAE and other markets. We visited orchards where apple trees are grown. The owners explained the process of flowering, orchard protection and we had the opportunity to see that apples are harvested by hand. We saw how passion, centuries-old tradition, experience and unique climate make apples from Europe have a unique taste and health benefits. We had a wonderful lunch in the orchard, which we will remember for a long time," said Raj Bhatt.
In addition to learning about the potential of fruit, the guests were also delighted with Poland, the variety of its colors and flavors. During the visit, guests could see how the season will be shaped this year and to assess the quality of the Polish apples.
For more information:
Karolina Kamińska
Tel: +48 538 451 867
Email: karolina.kaminska@uniaowocowa.pl
www.uniaowocowa.pl