Heiner Matthei, Obeikan MDF:

"We deliver added value, both for long-distance transport and in food retailing"

Retailers are constantly looking for new, innovative packaging solutions. There are various requirements, depending on the product and the market, but one thing is clear at the moment: There is no way around sustainability. For this purpose, Obeikan MDF has developed a new mono-package made from pressed wood fibers, which is suitable as a premium packaging in the trade as well as for long-distance import and export transport.  

Key Accounts Manager Heiner Matthei explains: "The packaging has attractive advantages in several places along the chain, it is a premium packaging for fruit and vegetables, which not only looks good, but is also extremely stable." The package is delivered flat, as a laser-cut plate, and can then be constructed. "This way it saves a lot of space, making it an efficient product to ship and deliver. Even when assembled, the box can be stacked well and saves storage space."

Heiner Matthei with the boxes at the DOGK 2019.

Obeikan sees the packaging as a good complement to the existing selection of conventional and alternative solutions: "The packaging adds value to the product, because it looks to be of a very high quality and still provides good protection, so it can be used for various, partially sensitive products, such as tomatoes, Clementines or stone fruit."

Boxes at the Edeka Marktkauf Münster

The food retailer is increasingly looking for novel and unusual packaging to surprise its customers. That is exactly what the box should achieve. "Consumers combine high-quality packaging with high-quality content and our box makes it easy." The packaging is individually printable and thus have even more functions for branding for varieties and companies.

Product placement for UK trade

Matthei compares the box with a classic metal cookie box: "The packaging is beautiful and can be used in other ways, whether it's in the nursery or in the office, to further publicize the brand indirectly and subconsciously become."

The versatility of the box is already popular worldwide, the added value makes it interesting for food and transport. "We see strong growth in South Africa, Latin America and Morocco, where the boxes are stocked with products for the European market, but they are also currently being used to transport Belgian Conference pears to Asia," Matthei concludes.

For more information:
Heiner Matthei
Obeikan MDF Espana, S.L.U.
C/ del Ciscar 8
46529 Canet d'en Berenguer, Valencia
+34 665 792 192
hmatthei@obeikanmdf.com
www.obeikanmdf.com


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