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Chinese electronics and media firm pledges to support agriculture transformation Africa

Chinese electronics and media firm StarTimes has pledged to make its strong presence in Africa to support the transformation of agriculture on the continent. Zhang Junqi, the chief executive officer (CEO) of StarTimes Nigeria, said that the pay-TV company would do this through the use of its digital platform to support information dissemination together with the help of satellite TV devices from “Ten thousand Village Project”.

The Ten thousand Village Project, as one of the “Ten Major China-Africa Cooperation Plans”, is announced by Xi Jinxing, the president of China, At the Johannesburg Summit of FOCAC in 2015. As the contractor, StarTimes will complete this pan Africa project at the end of 2019 and 10,112 villages will have access to solar-powered satellite TV service.

In doing this, he said StarTimes would replicate the situation in China where agriculture had been developing very fast, with dedicated television channels of agriculture, teaching farmers how to grow food and other crops to improve their productivity.

"StarTimes will be ready to introduce this kind of content and channels to educate farmers and small households in Africa, especially in rural areas. By this, we can build the bridge between China and African agriculture," Zhang told reporters.

Zhang was in Ghana to attend the four-day African Green Revolution Forum (AGRF) in Accra where he was a panelist on one of the sessions on agriculture digitization.

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