Along with a willingness to pay for it

Study shows rising demand for more sustainable food

The vast majority of consumers in Europe and North America want food that is sustainably grown and benefits farmers, the environment and their own nutritional demands. They want food that is better for people and the environment using fewer resources, according to a recent survey commissioned by Corteva Agriscience, to better understand European farmer and consumer attitudes toward sustainable food systems.

The study surveyed 600 farm owners and managers across France, Germany, Italy, Romania, the U.K. and Ukraine, as well as 2,500 consumers in France, Germany, Italy, the Netherlands, Poland, the U.K. and Ukraine.

The U.N.’s Food and Agriculture Organization reports that more than 820 million people around the world suffer from hunger. Global food security is a challenge that will become more complex as populations grow, with food demand expected to increase by 50-60 percent over the next century.

To feed a world that demands more and better-quality food, conditions on smallholder farms, which account for most of our farms and farmers worldwide, need to improve dramatically.

In fact, today in sub-Saharan Africa, India, China, South Asia and Latin America, smallholder farms generate more than 80 percent of all food production. Unfortunately, these countries are also home to the majority of people living in poverty and half of the world’s undernourished people. Most of these farms are also more susceptible to the adverse effects of climate change, water stress, crop pests and diseases, and a basic lack of adequate transportation infrastructure.

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