At York Fashion Week in March 2019, Fruitcase Ltd, a York-based start-up company that has designed a range of suitcases that look like your favourite fruit was launched. Both the concept, a design that looks like fruit not only on the outside but inside too- and the business was founded by friends and colleagues Jonathan Nyman and Jacob Boston.
Between them, and a very small, skilled team, they have created a complete range of products that Fruitcase Ltd will expand into. Initially launching with watermelon and orange carry-on sizes, more fruits and larger check-in sized cases will soon be available.
Fruitcases are manufactured using high-quality components and materials including 100 per cent recyclable Bayer Makrolon Polycarb, Japanese YKK zips and ultra-smooth, low-noise Hinomoto free spinning wheels.
They have launched an online marketing campaign utilising social media platforms and magazines, with ambassadors promoting both the Fruitcase and Better Globe partnership.
The University of York is using Fruitcase as a case study for their marketing students who will be working with the business in new marketing strategies, helping to innovate the product and design and produce social media content.
Finally, according to yorkpress.co.uk¸ Fruitcase is also a contender for New Business of the Year.