Supermarket group Woolworths is promising to boost its drought support agenda in the face of deteriorating and prolonged dry conditions in many regions. The group is partnering with leading charities to launch a new fundraising appeal. The latest offer from the big retailer is a limited edition sunflower seedling sale as part of its Discovery Garden series, from which all funds raised will go directly to support the STAND Drought Action Appeal.
STAND stands for Support Through Australian Natural Disasters, a partnership with the Salvation Army, Rural Aid, Foodbank and Lifeline.
The charities will make use of appeal funds to continue vital work in supporting drought-impacted rural and regional communities.
According to queenslandcountrylife.com.au¸ the appeal will help variety of programs including financial support for household and living expenses; on-farm support such as stock feed in drought declared areas; additional regional counsellors to help deal with the significant mental health toll caused by the drought, and addressing food insecurity in drought areas.