Bigger anticipated 2020 California avocado crop is focus of PMA discussions

The California Avocado Commission (CAC) is preparing for the Produce Marketing Association (PMA) Fresh Summit event in its home territory this year. Fresh Summit will take place at the Anaheim Convention Center in Anaheim, Calif., from October 16 through 19, and the Commission will have a booth (#3937) during the Expo on Friday, October 18 and Saturday, October 19.

“We’re wrapping up our season and the celebration of the Commission’s strong heritage of groundbreaking avocado marketing, supporting California avocado growers and helping to grow avocado consumption,” said Jan DeLyser, CAC vice president marketing. “Now we are looking forward to the next 40 years of the Commission’s continuing innovation, creativity and focused customer service.”

The California avocado industry is anticipating a larger crop with promotable volumes in 2020. The CAC marketing team shared that it is working on programs to build shopper anticipation for the seasonal availability of fresh California avocados next year. The marketing line-up includes advertising and customer-specific programs. As it has in prior years, health and wellness communications will be integrated into the Commission’s plans.

Some of the California Avocado Commission team along with visitors at the 2018 PMA Fresh Summit. Photo credit: California Avocado Commission.

“CAC is proud to be a sponsor of the Produce for Better Health Foundation Education 2Action Retail Dietitian Summit and welcome those influential retail dietitians, as well produce retailers and industry stakeholders to booth #3937,” said DeLyser. “We’ll have a double-decker booth again this year, which provides nice spaces for private meetings as well as casual conversations.”

CAC’s merchandising and marketing team will be available at the booth during Expo hours, including David Anderson, Carolyn Becker, Zac Benedict, David Cruz, Jan DeLyser, Angela Fraser, Marji Morrow and Steven Muro. The latest category data will be available for retailers and other stakeholders.

For more information:
Marji Morrow
California Avocado Commission
Ph: +1 (323) 456-6751

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