"Musang king from Malaysia the best seller"

"China lacks unified quality standards for durians"

“Recently, the volume of imported durians in the Chinese market has surged. While this helps to meet the growing demand of consumers the market is a bit chaotic due to the lack of effective standardized management, especially unified grading standards,” claims Vincent Chan, Executive Director of Shanghai Youxiang Trading Co., Ltd.

Musang king durian from Malaysia

Musang king durian from Malaysia

“Currently, durians available in the Chinese market are mainly from Thailand and Malaysia. The whole frozen musang king durians from Malaysia are the best sellers, which is mainly due to the unique taste of the variety. With the increasing popularity, all kinds of information is floating around the market, including information regarding the country of origin, pricing, and variety, among which unproven and false information is not rare. In addition, at this stage, there are no uniform grading standards for durian in place. In order to get higher prices, some trades define Class-B fruit as Class-A fruit. This not only confuses consumers but also disrupts the normal operations of the market."

Musang king durian from Malaysia

Musang king durian from Malaysia

“In terms of the whole frozen musang king from Malaysia, high-quality produce refrigerated in nitrogen is the best seller. Bearing the high cost in mind, we only sell Class-AA fruit, the highest grade fruit that’s only 10% of the production. In the wholesale market, our musang kings are priced at 850-1300 yuan per package (10 kg) based on quality. There are 4, 5, or 6 fruits in each package, depending on the size."

Musang king durian from Malaysia

“In terms of the market situation, the sales of durian are quite stable. The Mid-Autumn Festival that just passed did not bring more sales. Unlike popular fruits such as kiwi and apple, durian is not suitable as a gift, as some people are not used to its unique taste. In addition, the price of durian is high, so most people prefer to eat it themselves instead of giving it to others as a gift.”

More information:

Cai Fang - General Manager
Company: Shanghai Sovin International Co., Ltd.
Email: sophia.cai@sovininternational.com


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