The demand for organic quality in the fruit and vegetable sector is growing steadily. Experts expect in the next five years with an annual increase of nine percent (study "Global Organic Fruits and Vegetables Market - Growth, Trends, and Forecast" by research firm Research and Markets). The Import Promotion Desk (IPD) takes advantage of this trend and supports companies from developing and emerging countries in the certification and marketing of organic products. At this year's Fruit Attraction, which takes place from 22 to 24 October in Madrid, the partner for import promotion places particular emphasis on the organic segment from South America and Africa. (Hall 4, Booth E07)
The IPD team
For the first time, the IPD gives European importers contact points at the Fruit Attraction, to exporters from Egypt, Ethiopia, Ecuador, Ghana, Colombia and Peru, who have a large supply of tropical fruits and high-quality vegetables. Exporters from the new IPD partner countries Ecuador and Ghana present their organic products to the European professional audience for the first time. The producers from Ecuador, for example, offer organic bananas and yellow passion fruits. The yellow passion fruits are still relatively unknown on the EU market. They are grown by many small farmers in northwestern Ecuador, and there, sustainable production is expanding step by step across different provinces. Another tasty fresh fruit brings exhibitors from Ghana on the Fruit Attraction: their offer includes organic pineapple and mangoes.
Growing demand for organic goods
From Egypt also comes a variety of organic fruits and vegetables, including fruits such as guavas, oranges and table grapes, as well as sweet potatoes, green beans, artichokes, okra and chili peppers.
The organic acreage is also growing in Ethiopia. Ethiopian producers can deliver, among other things, avocado, asparagus and fresh herbs from sustainable sources. "We are seeing a growing demand for fresh organic fruit and vegetables," says Dr. Julia Hoffmann, director of the IPD. "Producers from developing and emerging economies offer a rich selection and at the same time, by investing in logistics, can deliver the high quality fresh produce to the EU market."
Sustainably grown ginger and turmeric come from Peru. The two plants from the Andes are characterized by a special flavor and taste profile. The Peruvian ginger is much spicier due to its narrower form than the more widespread Chinese ginger. Due to the geographical conditions of the Andean country, the cultivation in Peru is hardly mechanized and this means the operations there are particularly sustainable.For more information:
Import Promotion Desk (IPD)
IPD Expert Sourcing + Markets
T: +49 (0) 30 590 099 564