G’s have been attending Asia Fruit Logistica for the last four years, but this year was the first time they took a stand.
“We work with Australian company One Harvest who are licenced to sell our ‘Love Beets’ brand, so it has been a good way to catch up with the team and other customers. This year we decided to share a small stand as part of the British pavilion with Naylors who we collaborate with,” explains Mark Haynes - Group Product Director Organic Vegetables & Business Development Director Middle East at G’s Fresh.
G’s already supplies customers in the Middle East with both conventional and organic products and are looking to expand their customer base for both. They are also looking to enter the Asian market.
“We see an increased interested in organics in the Middle East and Asia and there is certainly potential for growth, albeit from a from small base. There is more demand for fresh produce in general from these markets and from Europe, at the moment we mainly supply celery, beetroot, a range of lettuce and baby leaf products and we see opportunities for broccoli, cauliflower and cabbage.”
Tony Colley - Dubai Foodservice, Andrew Cotterill - WL Marketing and Mark Haynes - G`s Fresh
G’s have production in Eastern Europe and Senegal as well as the UK and Spain and are keen to increase their availability and range of products through own production and collaboration with other producers. The Senegal production consists of conventional spring onion and radishes and are exploring opportunities on organics.
“We are aiming at the premium end of the market for our organic range which will bolster returns for our growers. There are many options opening up on the international markets, the UK and Europe are our biggest markets, but there are many niche markets with good opportunities.”