Potatoes USA has been awarded over $5.1 million for activities and programs to increase US potato export opportunities through two rounds of Agricultural Trade Promotion Program (ATP) funding allocations.
As reported on potatonewstoday.com, Potatoes USA’s strategy for the ATP funding includes focusing on new activities and projects in existing target markets while expanding into new markets to increase overall demand and opportunities.
Creating programs in new markets will help to make up for lost sales in other markets due to recent trade barriers. With 83 planned and approved activities in over 15 countries, Potatoes USA is actively working to combat challenges to trade.
New markets in which Potatoes USA will be implementing ATP funded activities include: Cambodia, Indonesia, Saudi Arabia, and the United Arab Emirates (UAE). Existing markets that will have activities supported by ATP are: Burma, Central America, China, Japan, Malaysia, Mexico, the Philippines, South Korea, Taiwan, Thailand, and Vietnam.
Potatoes USA has also begun promotional efforts for US fries with restaurant chains in Mexico. US exports of fries to Mexico were severely reduced by the retaliatory tariffs put in place by Mexico and market share lost to Canada and the EU. These promotions will help regain the lost market share and reposition the US as the market leader.
All Potatoes USA’s global programs (foodservice, retail, ingredient, consumer, nutrition, market access, and seed) received supplemental ATP funding. Additional types of activities that will be funded by ATP include: new market assessments, young chef trainings, support for market access efforts, online and retail promotions, technical trainings, chip stock reverse trade missions, consumer communication, and educational programs.