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'A banana a day': Korean campaign to encourage daily consumption

A supermarket in South Korea has devised a solution to encourage the consumption of fruit on a daily basis. They are selling an ingenious product that makes it easier for consumers to eat fruit that is at its optimum ripeness every day. The Asian supermarket is selling a tray, which they call "a banana a day" which offers consumers six bananas in different degrees of ripeness so that they can enjoy one fruit in its optimal ripening state every day of the week (except the last one). The fruits are inside a plastic container where consumers can see how their color ranges from yellow to green.

E-Mart, the supermarket responsible for this ingenious article, is known for using all kinds of innovative packaging for fruit, such as watermelons wrapped in plastic with a handle for easy transport.

In spite of this convenience, the dietitian-nutritionist and pharmacist, Natalia Moragues, stated that consumers could access fruits with different degrees of maturation simply by going to the greengrocer and taking the fruit from several bunches. She also said that eating just one banana a day was not enough to have a healthy diet. "It's insufficient, you have to eat much more fruit and vegetables, and combine those with more pieces to provide us with different vitamins."

Is so much plastic necessary?
For some people, this type of product is a commodity that helps them lead a healthier life. From another perspective, it really generates an unnecessary ecological footprint. Bananas already have their own natural packaging - which is also biodegradable - so they don't need another packaging.

According to the nutritionist, packaging the fruit in this kind of presentation is an unnecessary use of plastic. Fortunately, she said, there is a trend toward reduced packaging.



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