According to data provided by the Observatory of Prices and Markets of the Ministry of Agriculture, the price of avocado in the 2018/19 campaign has experienced a reduction of 16% compared to prices in the 2017/18 campaign. The average price this campaign stood at 2.15 euro/kilo, while in the previous campaign it amounted to 2.55 euro/kilo. The decrease in prices has affected the final price of the product and all its varieties.
This decrease in prices is due to the entry of a high volume of fruit from third countries into the European market. As a result, the price level of the Andalusian avocado throughout the campaign remained below the prices achieved in previous campaigns.
The average price of Bacon avocados, which account for 5% of all the production, stood at 0.78 euro/kilo, i.e. 40% lower than in the 2017/18 campaign. Meanwhile, the Fuerte variety, which accounts for 7% of the commercialized production, achieved an average price of 1.19 euro/kilo, 23% lower than in the same period of the previous campaign. The price of the Hass variety, which accounts for 85% of the volume traded, decreased by 14%.
75% of the Hass variety was marketed as first category, with an average campaign price paid to the farmer of 2.65 euro/kilo. Its price in this category ranged from 2.30 to 2.80 euro/kilo throughout the campaign. The second category obtained an average price of 1.43 euro/kilo.
Exports of Andalusian avocado, which is known for its quality in the market, increased by 6% in volume compared to the previous season.
However, due to a lower sale price, the value of exports amounted to nearly 225 million euro, i.e. 1% less than in the 2017/18 campaign. The European Union receives 94% of exports. France is the main destination with 35% of the volume, followed by the Netherlands, with 14%, Germany with 13%, and the United Kingdom with 10%.
At the end of November, when South Africa and Peru were out of the market and Chile's product was slowly entering it, prices began to recover as there was a reduction in the volume of avocado in the European market. Andalusia's Hass avocado entered the market with higher production and lower prices than in past campaigns. Even though the lack of the most commercial sizes, 12, 14, and 16, pushed up prices, the rest of the sizes remain stable.
According to the Observatory, prices will remain below the prices achieved in the preceding campaigns until the end of this season. They also said that the yellow vests protest movement in France had negatively impacted the marketing of Andalusian avocado, as it caused delays in product departures to European destinations and affected the quality of the fruit upon arrival at destination.