DeHaat teams up with Coca Cola, working with Indian litchi growers

AgriTech platform DeHaat announced that it has signed a memorandum of understanding with Coca Cola India, determined to cooperate with over 50,000 litchi growers in east India. With this venture, growers will be provided with complete end to end support right from setting demo orchards to rejuvenating existing orchards and creating transparent supply chain for the fruit, they said.

Further, to bring transparency in the value chain - which will help them connect between farmers and buyers - DeHaat plans to GeoTag the orchards.

Shashank Kumar, co-founder and CEO of DeHaat said that with this tie up, it will help them to reach out to more farmers and specifically litchi farmers.

Currently, DeHaat is working with more than 150,000 farmers growing crops like corn, wheat, banana, chilli and makhana in Bihar, UP, Odisha and Jharkhand. It is aiming to reach 0.6 million farmers through its franchise network of 1400 DeHaat micro-entrepreneurs.

Source: economictimes.indiatimes.com


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