Produce industry cyclists invite industry to celebrate at finish line

TourdeFresh is just a month away and produce industry cyclists are training for an epic ride and an epic celebration culminating on the steps of the Anaheim Convention Center, and industry is invited.

As many in the produce industry prepare for yet another large industry convention in October, there are 50 individuals that are planning and training every day for their own journey to the PMA. While most attendees choose to fly or drive to Anaheim, the 50 produce industry cyclists will be riding together along the breathtaking Big Sur coast taking the long way in ultimately reaching those busy Orange County streets.

This year marks the 6th annual TourdeFresh and the route is taking the group back to its roots repeating the inaugural ride from Carmel to Anaheim hugging the Big Sur Coast, climbing the hills in San
Ynez Valley and winding along the PCH through Malibu. The route is similar to that first ride in 2014, but the riders are different, and the non-profit organization has successfully raised over $750,000 in five years.

Finish line event
This year as the group makes that final turn onto Convention Way, the TourdeFresh participants are inviting you to be there for the finish. The Finish Line Ceremony made possible by the Produce Marketing Association will be on Wednesday, October 16, 2019 at 11:30AM. “We know everyone is already making their travel plans, meeting plans, and dinner plans for the convention, so we are asking that you add just one more event to your schedule and attend the finish line event with us on Wednesday” says Cindy Jewell, on behalf of California Giant Foundation. “Bring a sign, a noise maker, or just your loud voice to cheer these colleagues on as they complete their 300-mile journey to support the United Fresh Start Foundation and salad bars for schools,” she adds.

As the riders stand on stage made of CHEP pallets, a check will be presented to Tom Stenzel of United Fresh, and a salad bar will be presented to a local Anaheim area school to signify the
many more salad bars to be distributed following the ride. It’s not too late to donate to the cause here or contact if you want more details on attending the finish line event.

Sponsors of this year’s TDF are: Americold, And Now U Know, Arctic Apples, Atlas Produce, Basil Seasonal Dining, C&S Wholesale Grocers, California Giant Berry Farms, CHEP, Church Brothers, Coosemans, Crunch Pak, DMA Solutions, Earthbound Farms, EBX Logistics, Emerson, Famous Software, Fight Like A Girl Foundation, FreshPlaza, Gold Coast Packing, Good Foods, Gusto Handcrafted Pasta & Pizza, Interfresh, iTrade Network, JAZZ Apples, Jerue Trucking, Lipman Produce, Markon, Misionero, Mission Produce, Ocean Mist Farms, Paramount Export, PRO*Act, Procurant, Produce Marketing Association, Regal Marketing, Renaissance Food Group, Sakata, Specialty Produce, SunFed Produce, Sunkist, Tat-On Inc., Taylor Farms, Total Quality Logistics (TQL), United Fresh Start Foundation, and Western Precooling.

Cindy Jewell
California Giant Foundation

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