The Boerica variety is the only one in the world that can be used for commercialization under the Jingold Bliss brand. It is a genetic mutation of Hayward, "rediscovered" in one of the historic companies controlled by Commercio Frutta: Azienda Agricola Bovo in Povegliano Veronese.
Feedback is great thanks to its organoleptic qualities, so other producers can ask Commercio Frutta to join.
"It is a very interesting variety due to its agronomic characteristics and fruit quality. Boerica is currently the only variety that constitutes an improvement of Hayward. Already a few years ago, our group focused on varietal improvement using Boerica. We are promoting our brand together with our partner (Jingold) so as to increase sales within the top-end green kiwifruit market. This will lead to higher profits thanks to the premium product," explains owner Maurizio Filippi.
Commercio Frutta entrusted Consorzio Jingold with the management of the Jingold Bliss brand, which envisages the promotion of a high-quality brand through the Boerica variety.
"Commercio Frutta is the facility on a domestic level that deals with the highest quality of Boerica green flesh kiwifruit and our objective is to further increase quantities so as to have even more top-level produce available" explains sales manager Andrea Bini.
"Reaching a considerable critical mass will enable us to tackle markets with a uniform product to provide our producers and whoever wants to join our project with considerable answers."
Commercio Frutta is also investing a lot on a national level on yellow and red flesh varieties such as Jintao and Donghong, owned by the Jingold consortia, which have been doing very well for the past few years.
Who is Commercio Frutta?
Commercio Frutta was established in September 1993 by two founding partners. Over the years, the company evolved and widened its range of products with peaches, nectarines, pears, apricots and strawberries.
Clients in Italy, Europe and extra-European countries (Asia, US, Central America) also grew. In 2006, in order to better support the production chain, Commercio Frutta became a consortium, so its producers became partners.
In 2012, the facility merged with another local company and thus extended its production and commercial network. The company has always focused on innovation and on varietal renewal and quality improvement in particular.