Stanley plums - high quality pays off even when the market is slow

It hasn't been a good summer for fruit as peaches and nectarines suffered and so did plums. However, in some cases, the right variety and most suitable agronomic technique did lead to good results, as was the case with the company headed by Loris Babbini, which managed to stand out thanks to Stanley plums. 

"It's a historic variety much appreciated from an organoleptic point of view. Grades were exceptional this year and we managed to reach as much as €0.80-0.90/kg over the past few days. We deliver the produce to a few wholesalers in Milan and Bologna." 

The first fruits harvested over two weeks ago obtained even higher prices, but there were few volumes available and commercialization was not yet in full swing.

"The weather was good for Stanley plums. It rained at the right times and I had set up a nutrition program in line with the variety's needs. This way, I managed to obtain good grades without affecting dry matter content."

Especially when it comes to wholesale markets, where attention for quality is high, fruit must have a high Brix level and a dry matter content in line with consumer expectations. 

The problem is identifying the right harvesting time. Producers often harvest too soon, even before mid-August in the north, because fruits darken quickly. The yellow-greenish flesh is firm, medium sugary and acidic. Organoleptic qualities means plums are excellent fresh, but can also be destined to the processing industry.


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