The demand for organic vegetables is still growing. The market has expanded in the last 18 years from $18 billion to over $100 billion last year (source: Ecovia Intelligence). Sales are increasing annually, mainly in Europe and North America. This poses an enormous challenge for the whole organic chain of growers, traders and retailers. Rijk Zwaan is responding to this challenge and is now starting to call on all its partners to cooperate and become stronger together.
The demand for more organic products is easily explained. Consumers’ focus on environmental impact, quality of products and food security makes the increase in organic sales logical. Worldwide awareness of sustainability is also adding to the popularity of organic food.
But growing organically requires additional attention from all partners in the chain. Starting with the grower, legislation makes it challenging to grow organically. Rijk Zwaan is aware of this challenge and is helping growers to adhere to the latest regulations, but also to choose the right varieties to create an interesting range of products on the shelf.
Heleen Bos, marketing specialist for Organics at Rijk Zwaan: “Our aim is to share our knowledge with our partners, to bring the organic category to the next level. Providing technical knowledge about varieties, growing conditions and legislation, as well as market knowledge and consumer trends helps everyone in our chain. We strongly believe that working together will make us stronger and ensure healthy growth in organics.”
In the coming months, Rijk Zwaan will focus on organics in communications to the media and at events. The company will connect with all partners in the chain, share knowledge and continue to focus on the quality of the assortment. To intensify that, they are planning some special events for their organic partners. More information on that will follow soon.
Heleen Bos: “Our team of specialists is happy to meet and support organic growers and chain partners. We continue to follow trends and market information and our plant breeding department will have some very interesting varieties coming soon. Cooperation is the key for us to become stronger together to ensure healthy growth in organics. That’s how we will share a healthy future.”
Would you like to know more about Rijk Zwaan’s approach towards a healthy growth in organics? Go to www.rijkzwaan.com/organics.