A report carried out by the Commercial Economic Office of the Spanish Embassy in Canton, which has been distributed by ICEX, has reported that Chinese consumers still have little knowledge about Spanish fruit and limited access to it. It also says that the companies deciding to take that step and export to China with a "well-defined" plan will be able to find an "excellent market," due to its growth, liberalization and the limited competition for the necessary export protocols.
Currently, Spain has protocols for the export of citrus fruits such as oranges, lemons, mandarins and grapefruit since 2005. In 2016, the door was opened to stone fruits such as peaches, nectarines, Paraguayo peaches and plums, causing the value of the fruit sales to this market to skyrocket, going from 1.3 million Euro in 2014 to over 49 million Euro in 2019.
In addition, since November 2018, and after the visit of the Chinese president to Spain, the protocol for the export of table grapes has also been signed, although this is still in the confirmation process. For ICEX, these protocols represent a barrier to international trade, but they are also beneficial for exporting companies by limiting foreign competition.
China is a quickly growing market and, therefore, its agricultural productive capacity is also significantly expanding, with a 15% growth between 2012 and 2017. The ICEX finds that exporters have the best opportunities in the months in which the local supply is scarce and Spanish companies can help fill the gap.
In general terms, exported fruits are perceived as a relatively exclusive product, reserved for the middle and upper classes, and even given out as gifts.
In response to this perception, other competing countries have adhered to a strategy of exporting fruit of the highest quality, visually attractive, with large sizes and carefully packed.