Companies Rijk Zwaan and Levarht have been participating in Asia Fruit Logistica for many years, presenting their latest developments. This year, both companies will present Asian Jewels: a range of melon varieties specifically developed for the Asian market. The product presentation is the latest step in the close collaboration between Levarht and Rijk Zwaan.
The Asian Jewels concept consists of three types of melons which are specifically designed for the Asian market. The first one is the Golden Emerald, which is a gold-coloured melon with green or orange flesh. Its netting is subtle yet dense and its brix value is between 12 and 15. The melons have a very good shelf life. Second are the Silky Pearl melons. These are smooth, white-skinned varieties. The melons are available with either green or orange flesh. They have a firm bite and have a brix range of 13-16. Finally there is the Silver Coral melon. These are easy to recognize due to their thick and dense netting. The green-flesh and orange-flesh melons have a firm skin.
Pepijn de Jong from Levarht and Jan Doldersum from Rijk Zwaan have worked closely together on this project. “Rijk Zwaan is very knowledgeable about production methods and the right varieties for the Asian market,” says de Jong. Doldersum continues: “Levarht knows how to bring these melons to the market through their vast network and they know all about logistics and marketing. We would like to set up a chain for melons locally grown for the Asian market. We are therefore jointly looking for growers and retailers as partners to create a market for these Asian Jewels.”
Everything will come together at Asia Fruit Logistica. By presenting melons which are grown locally by experts to suit the Asian palate, Levarht and Rijk Zwaan will demonstrate their close collaboration.
Visit Levarht in hall 5, booth P12 and Rijk Zwaan in hall 5, booth T08.