Crunch Pak®, which produces sliced fruit, is partnering with Nickelodeon to create packages featuring SpongeBob SquarePants characters.
The four-ounce snack packs, bundled eight to a package, will feature SpongeBob, Gary, Patrick, Sandy and Squidward and will be initially sold at Costco stores in the Northeast United States before rolling out nationwide.
The company says that SpongeBob SquarePants has been a popular TV show for 17 years, and has generated a number of media products over that time.
“SpongeBob SquarePants and his friends have connected with generations of kids, and we know fans will love to see them on Crunch Pak,” said Megan Wade, product development and marketing manager. “We can’t wait to hear the response from Costco shoppers when they see these snack packs in stores.”