Organics Unlimited, San Diego-based grower and distributor of organic tropical fruit, will celebrate its 14th annual GROW Month throughout the month of September.
The campaign, which starts on September 1, focuses on partnering with retailers and media with the aim to create consumer awareness of GROW’s social responsibility programs. The company says these programs promote sustainability, education and health care to under-served communities in banana growing regions of Mexico and Ecuador through the sale of organic bananas.
With retailer and distributor support, GROW organic banana purchases have provided nearly $2 million in aid since 2005, it added, saying that these funds are used for youth educational programs, health clinics and dental and vision care in Mexico; clean water and early childhood education programs in Ecuador; disaster relief and environmental initiatives.
“Our social responsibility programs help create positive change in places where health care, social services and environmental education are greatly needed,” said Mayra Velazquez de León, president and CEO of Organics Unlimited and GROW. “During GROW Month, we want consumers to know that our GROW bananas are fairly traded and are making a significant difference in communities around the world and recognize that they are helping to improve other peoples’ lives.”
Retailers can participate throughout September by purchasing GROW labeled organic bananas and sharing hashtag #GROWmonth on Facebook, Twitter and Instagram. Consumers will also see a range of advertising that promotes the organic bananas in select U.S. cities throughout the Month.
For more information:
Patrick Pierce
Organics Unlimited
Tel: +1 (619) 906-5540
patrickp@osterads.com
www.organicsunlimited.com