The flavor and quality of fruit are the main drivers of consumer purchases but another important aspect of their choice is the packaging. Fruit requires delicate packaging which offers numerous commercial opportunities for innovators in the industry. Diverse packaging is becoming an important trend and people have increasingly high expectations. How should fruit be packaged to meet market requirements?
Small packaging
In the past consumers bought fruit from large boxes, but these days in city and countryside consumers prefer to purchase fresh fruit and eat it right away. Consumers buy small quantities with greater frequency. Many types of fruit are still sold in large boxes. Packaging often exceeds 10 kg, while market demand for 3-5 kg bags is much higher.
Exquisite packaging
Exquisite and delicate packaging encourages people to consume. Many domestic fruits can easily compete with imported fruits when it comes to appearance or product quality.
Transparent packaging
More than 95% of consumers prefer to open a box of fruit before purchasing. Transparent packaging can make the shopping experience more convenient and gain the trust of consumers.
Integrated packaging
Online traders on WeChat often combine different fruits in gift boxes for New Year. These gift boxes sell extremely well because consumers love diversity.
Diverse packaging
Many types of fruit are packaged in cardboard boxes. Is it possible to experiment with plastics, wood, foam, or metal packaging? Diverse materials have various applications. The packaging can be cheap or festive. The packaging can be convenient during travel, or emphasize the production area.
Source: ifreshfair.com