To help create additional display space and make merchandising easy for grocers and shoppers, Frieda’s said it will be offering new shippers for the holiday season.
Starting in October, Frieda’s will offer two holiday shippers: a 3-tiered unit to display multiple holiday items and a display-bin for merchandising Stokes Purple® Sweet Potatoes. The high-graphic bin highlights Stokes Purple® sweet potato pie with maple whipped cream. According to the company, the idea is for shoppers to stop and take a picture of the ingredient list, thus eliminating the need for tear pads. Both shippers will be offered free of charge with clients’ holiday orders.
Frieda's said products that display well with the shippers include destination items like Stokes Purple® sweet potatoes, colored cauliflower and Sunchokes®, as well as Meyer lemons, Cipollini onions and shallots.
For more information:
Sadie Carpenter
Frieda’s Specialty Produce
Ph: +1 (714) 733-7660
sadie.carpenter@friedas.com
www.friedas.com