There are three main supplies of fruit to the markets in Shandong: fruit from storage, seasonal fresh fruit, and imported fruit. The price of fruit is shaped by the availability of fruit in storage, the cost price of seasonal fresh fruit plantation, and the competition from fruit imports. The price is also affected by the rising level of Chinese consumer power, their understanding of healthy foods, and brand construction.
The main reason for the current high price is an insufficient fruit volume in storage combined with recent natural disasters. The overall supply shortage stimulates a price rise. However, this is a seasonal and short-term development that will not last. When seasonal fresh fruit enters the market and supplements fruit from storage, then market supply will grow, and the price will come down.