From the 26th of August Lidl will offer "Your Vitamins Net" throughout Germany in around 3,200 branches. Customers who choose to use reusable, greener nets will significantly save on plastic. "Especially in the fruit and vegetable sector, more and more customers want unpackaged products. For easy transport we offer a reusable net, which can be used instead of the classic disposable plastic bag. The reduction of plastic in our assortment is an important topic for us; we are constantly working on different concepts and tests. Above all, it is important to us that our customers be taken along step-by-step," says Jan Bock, Purchasing Manager at Lidl Germany.
Packaging your fruit and establishing a shopping ritual
After buying the net (at 49 cents for a pack of two), which is available in the fruit and vegetable department, customers can transport their fruits and vegetables in a more sustainable way. If only one variety is packed into a net, you also save time: Lidl employees at the cash register can quickly and easily weigh the contents without having to unpack the nets and separate the respective varieties. The weight of the net of eight grams is deposited on the sewn barcode label and is subtracted from the weight of the goods during weighing at the Lidl cash register.
Customers can also use net from other providers. "The challenge for customers will be to not forget the vitamin nets at home. If you integrate them as a ritual in your shopping preparations and put them back in the shopping basket or carrying bag immediately after unpacking your purchases, you will have them at your next purchase," Bock adds.
The benefits of "Your Vitamins Netw" at a glance:
- material: almost 100 percent recyclable polyester
- reusable and therefore sustainable in use
- very convenient at only eight grams
- stable - carries up to five kilograms of fruit or vegetables
- hygienic and washable at 30 degrees in the washing machine
REset Plastic - plastic reduction strategy of the Schwarz Gruppe
The use of the Lidl returnable network also supports the objectives of REset Plastic, the plastic strategy of the Schwarz Gruppe. The holistic approach of plastic strategy ranges from prevention, design, recycling and disposal to innovation and education.