Australian campaign aimed at Filipinos: ‘Add orange to your diet’

As the harvest season is in full swing in Australia, that nation’s embassy in Manila has thrown its support behind a, juicy and nutritious campaign inviting Filipinos to enjoy the country’s top produce straight from its southeast region.

Spearheaded by Hort Innovation Australia, project “Taste Australia” is bringing into the islands crates of Navel oranges “sourced only from the highest quality crops” through to its peak season in October.

At Taste Australia’s official launch, Hort Innovation’s head Dianne Phan noted she is thrilled to witness more and more Filipinos buying Australian fruits for their loved ones: “The Philippines is one of Australia’s Top 10 export markets for Navel oranges, with over 5,000 tons exported every year. We are on our second year in sharing our oranges with Filipino consumers and we’re very pleased [at the turnout].”

(From left) Australian Embassy Economic Counselor Nardia Simpson, Citrus Australia Market Access Manager David Daniels and Hilton Manila’s Executive Chef Dennis Leslie.

Phan’s colleague David Daniels, market access manager at Citrus Australia, added: “Australian oranges are lovingly and carefully grown and we are proud to share Australia’s best produce with Filipinos. We encourage consumers to taste this vibrant fruit at major supermarket chains across Manila. Oranges aren’t just for snacking. Their versatility means they can be added to your savory and sweet recipes.”

Orange benefits
Already well-known for their health benefits and high Vitamin C content, oranges contain natural flu-fighting properties, which may help in fending off nasty colds. Oranges are high in energy dense properties and are also known to assist in weight control, maintaining healthy blood pressure levels and a healthy heart.

Moreover, oranges are the perfect addition in children’s lunch boxes or as a quick and easy snack on the run since they are packed with antioxidants, fiber, folate and potassium.



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