The latest report from the Kiwi Committee of Chile highlights that up until week 30-31, Chile had sent an accumulated total of 133,080 tonnes of kiwifruit, a volume 11% lower than that recorded in the same period last season, with Europe being the main destination, despite the fact that this market shows the greatest decrease compared to the 2018 season (-25%), contrasting with the Far East, which has grown in shipments by 8%.
With regard to the varietal composition of exports, the report highlights that Hayward kiwifruit accounts for 97% of the total volume exported (124,924 thousand tonnes), followed by Jintao with 2% (2,082 tonnes) and Summer Kiwi with 0.7% (943 tonnes), among other varieties with less participation.
Exports to China and Hong Kong grow more than 40%.
Shipments to the European continent have decreased this season, both due to lower exportable production and moderate interest in this market. The extension of the local kiwi season has made Europe an unattractive destination for kiwi from the Southern hemisphere, at least until June, so part of what was previously destined for this market in the first half of the year is being exported to emerging markets, generating good conditions for the second half of the year.
Exports of Chilean kiwi to the Far East have been on the rise in recent seasons, with a significant 40% increase in exports to China and Hong Kong.
It should also be pointed out that the Kiwi Committee has carried out promotional campaigns in India, increasing penetration in a market with great potential.
Promotional actions in the USA: great reception
According to exports to the United States, the Committee highlighted that, in general, the movement of Chilean kiwi remained stable during this fortnight, observing a moderate demand and quotations similar to the previous weeks, reaching an average of $ 18.30/box of 9 kilos, varying according to size. The report highlights a 29% increase in the price of Hayward kiwifruit compared to the same fortnight in 2018.
The increase in volumes and prices has not only been the result of better quality Chilean kiwi, but also of creative promotional campaigns at points of sale, local fairs, social networks and television shows.