Out of all the watermelon varieties available, seedless watermelons have become the most popular among consumers. According to data provided by Mercabarna, a total of 26,868 tons of seedless watermelons were marketed in 2018, compared to just 9,787 tons of watermelons with seeds.
Seedless watermelons are not just winning the battle against their seeded counterpart, but also against melons, of which there is no seedless variety.
In addition to being seedless, hybrid watermelon varieties are sweeter. The absence of seeds and the convenience this entails has convinced many parents to give the fruit to their children. In fact, the popularity among children is what explains much of the success of seedless watermelons in recent years. It could be said that there are already generations of people that don't know any other type of watermelon besides the seedless one.
Furthermore, watermelons have ceased to be perceived exclusively as a summer fruit. Traditionally, watermelon plants bloom in May and the harvest can start after 40 days of ripening, making the months of June, July and August optimal for its consumption. However, for a few years, it has become possible to find watermelons at greengrocers already in the months of March and April. The earliest ones are imported from countries such as Morocco, Senegal, Panama or Costa Rica. The first watermelons grown in Spain that go on sale are those produced in the greenhouses of El Ejido, in Almería, followed by those grown in the open ground in Murcia. Almería and Murcia are the two areas where most Spanish watermelons are cultivated.