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Kees van Ossenbruggen:

"High-quality fruit important for sales channels' confidence"

The old top fruit harvest has been cleared. Growers and traders are now preparing for the new season. "The market is nice and clean. Everyone is looking forward to it," says Kees van Ossenbruggen of the Netherlands.

"The fact that the harvest is looking good is contributing to that. Nature must play along a little with a full moon and temperature changes. Then we will get super fruit."

"We will have a good harvest. It is not a top one, but, in European terms, it will be good. A big advantage is that the fruit itself is much more robust than last year."

"This is important for getting the fruit into consumers' hands. It is also important for gaining sales channels confidence. Last year, everyone was afraid to take stock," the fruit trader continues.

"The harvest will consist of average-sized pears. This size is favorable for the export market. Apples will also be of a more useful supermarket size of 65-85."

"We do not have to start with top prices right away. But, hopefully, we can build a good market from the start. In this way, we can get higher prices in the long run," Kees says.

Van Ossenbruggen Fruit supplies top fruit to supermarkets and traders throughout Europe. The Dutch domestic market remains this company's most important market for apple sales.

For more information:
Van Ossenbruggen Fruit
1 Bulkse Street
4031 JW Ingen, NL
Tel: +31 (0) 344 60 19 68

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