According to a report sent to the Council of Agriculture, Rural Development, Climate Emergency and Ecological Transition of the Government of Valencia by Cooperatives Agro-alimentàries, the losses accumulated in the current plum campaign by producers associated to the cooperatives of the county of Vall d'Albaida amount to more than one million Euro.
Due to the crisis in the stone fruit sector, the Spanish Ministry of Agriculture recently drafted the Plan of Measures for the improvement of the Sweet Fruit sector, while the cooperative sector of Vall d'Albaida fully funded the preparation and drafting of a marketing plan, whose goal is to increase the consumption of these products in the domestic market.
In the Region of Valencia, cooperativism is a deep-rooted business formula with a great tradition that has promoted integration and collaboration processes. It has also promoted the use of organic farming techniques, thereby increasing the value of the production, and has implemented an ambitious restructuring plan that has allowed its partners to convert their plantations and switch to more popular and widely-demanded varieties. In spite of everything, the accumulated losses, taking into account the fruit in cold chambers of warehouses and the one that will fall to the ground, exceed one million Euro.
Various solutions have been suggested in order to deal with the crisis situation in the sector: including plums in the mechanism for the fruit's processing into juice for free distribution; the implementation of direct aid; the carrying out of studies to define sharka-free zones and the development of a start-up plan adapted to the needs of the area.