Freshmax Australia has announced the nationwide launch of Tangold Seedless™, the new mandarin within its seedless citrus product lines. Originally developed by the University of California, Tangold Seedless™ is a seedless mandarin that is easy to peel, deliciously sweet and has a smooth rind with an intense deep orange skin colour.
The mid-to-late season, easy-to-peel Tangold Seedless™ has a global reputation for high quality and the growers are confident about the success of this brand in Australia. Tangold Seedless™ mandarins have a rich, superior citrus flavour and are bred to be an easy-peel mandarin with a very high level of seedlessness. With the increasing demand from consumers for high quality, easy to peel, low-seeded mandarins, Tangold Seedless™ is very likely to appeal to the Australian taste profile.
Tangold Seedless™ is already gaining great traction at retail, showing great promise for overall season performance. According to William Snell - GM Sales, Freshmax Australia, “We are delighted to receive great response and support from all leading retailers in Australia since the launch of Tangold Seedless™ in 2017. This year is special as it marks the availability of Tangold Seedless™ nationwide and launch of a 500g prepack SKU. These prepacks are available instore and we already see strong uptake among consumers".
Tangold Seedless™ forms a cornerstone of the Freshmax Group’s global IP strategy. With Tangold Seedless™ coming into significant Australian commercial volume, Freshmax Australia is uniquely positioned to drive a series-level brand presence for the variety alongside other seedless mandarin IP that the group manages.
Tangold Seedless™ is now available at all leading retail stores until early October.
For more information:
Sona Padman
Tel: +61476 838 651
spadman@freshmax.com.au