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“We are ready to sell Tunisian soft-seed pomegranates to Europe”

“Our Tunisian soft-seed pomegranates are mainly grown in the Sichuan and Henan provinces in China. The production season is expected to begin in mid-August, and supply will last through the beginning of November. Due to extreme weather such as drought, the production this season is lighter compared with last year, about 20% down," says Tony from the Jining Chuanyuan International Trading Co.

Tunisian pomegranate 

Tunisian pomegranates

“The Tunisian soft-seed pomegranate was introduced into China from Tunisia in 1986 and has been cultivated here for more than 30 years. It has excellent quality in all aspects. In recent years, the popularity of these pomegranates in China has significantly improved. This is mainly due to the fact that its seeds are soft and edible, which makes it a lot easier to eat the fruit 'on the go'. Secondly, unlike varieties with hard seeds that are difficult to swallow, this variety with its soft and easy to digest seeds is very suitable for children and the elderly. This variety fills the wide gap presented in the global market in August."

Tunisian pomegranates

Tunisian pomegranates

“Ever since being introduced to China, this variety has been undergoing continuous grafting improvements. Meanwhile, we have been carrying out trials at our own growing center in cooperation with the China Agricultural University, Henan Agricultural University, and Pomegranate Research Center, and we have made great progress. Our center is a national demonstration park for soft-pomegranates, and we have been awarded green, organic, GAP, and other certifications.”

Tunisian pomegranates

Tunisian pomegranates

“Because of the favorable climate and the characteristics of this variety, we are a major global production area for high-quality products. At the same time, restrained by the characteristics of seedlings, the acreage dedicated to this fruit is still very limited, leading to short supplies. Currently, the main production areas are concentrated in Sichuan and Henan. Our growing center covers an area of ​​about 15,000 mu. Although the acreage has been expanding in recent years, it takes three to five years for trees to enter the fruiting and high-yield stages.”

Tunisian pomegranates

“Currently, our products are mainly sold to first- and second-tier cities in China through wholesale markets and supermarkets. In recent years, soft-seed pomegranates have begun to enter thousands of households and our sales on JD, Tmall, Taobao and other Chinese e-commerce platforms are also rising rapidly."

Tunisian pomegranates

“In terms of overseas markets, we currently sell our products in North America, Australia, and Southeast Asia, and hope to expand to Europe and other regions in Asia this year. Our soft-seed pomegranate season is sandwiched between seasons in the southern hemisphere and other areas in the northern hemisphere, which brings us a great market advantage. Moreover, through years of varietal improvements in China, we have gained great strengths in both the appearance (red and thin skin) and the taste (red, sweet seeds). As the only exporter of Tunisian soft-seed pomegranates in China, we are ready to enter and expand overseas markets."

More info:

Contact: Tony
Company: Jining Chuanyuan International Trade Co., Ltd.
Tel. and WeChat ID: +86 158 4581 8182

Publication date:

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