United Fresh’s fifth annual BrandStorm™ February 10-12, 2020, will take place in Austin, TX after four consecutive years in San Francisco, CA. It will be held at the University of Texas at Austin’s AT&T Hotel and Conference Center.
BrandStorm, a project of United Fresh’s Produce Marketing & Merchandising Council, has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of marketing strategies, tools and innovations, United Fresh said.
"BrandStorm gets more and more exciting each year,” said Mark Munger, Vice President of Sales & Marketing at 4Earth Farms and Chair of United Fresh’s Produce Marketing & Merchandising Council. “This year, I’m most looking forward to the energy and excitement that a new city can bring to a creative event like this. I know Austin will provide an exciting atmosphere for learning and exploration."
The BrandStorm Tour will take place on Monday, February 10 in the heart of Austin where a group of attendees will have access to the marketing teams behind some of the biggest brands in the Lone Star State. Following the tour, all attendees will gather at the Welcome Reception at the AT&T Hotel and Conference Center.
On Tuesday, February 11, the education storm begins early with a breakfast general session followed by a day of ideas. Attendees will choose from over 20 topics in workshops and X-Change sessions. The event will conclude on Wednesday, February 12 with a breakfast panel followed by a half-day of education, wrapping up after the closing lunch general session.
"This event is an annual must-attend for all members of your marketing team,” said Kim St George, Vice President, Business Development, Renaissance Food Group and and Vice Chair of United Fresh’s Produce Marketing & Merchandising Council. “I find a level of renewed energy and excitement each year I attend. The content is timely and always spurs new strategies for our team to adopt."
New this year, the industry is being asked to make it "rain ideas". Industry marketers are encouraged to submit marketing topics that most impact their role for consideration to be included in this year’s programming.
United Fresh members can attend BrandStorm for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895.
For more information:
Mary Coppola
United Fresh Produce Association
Ph: +1 (202) 303-3425
mcoppola@unitedfresh.org
www.unitedfreshbrandstorm.org