Over the last 22 years Delecta Fruit (PTY) Ltd. has shown significant growth in the South African deciduous and citrus fruit exporting industry. With the aim of further strengthening their team and expanding their client base, Delecta added Grant Wingrove to the Delecta team in June 2019.
Known for his expertise and experience in China, Hong Kong and South East Asian Markets, Grant takes the position of Trade Manager and will be instrumental in expanding their global footprint to the Far East Markets.
Prior to joining Delecta, Grant spent 14 years running the South African office as General Manager of Orion Pacific Traders. Orion’s main focus was developing and trading into the Far East markets and more than 80% of the fruit moved during his time there, went to the Far East markets.
“The decision to join Delecta was an easy one for me. The South African landscape for exporters is changing rapidly and is very different from where it was ten years ago. The global importers prefer to work with exporters that control their own grower shareholder supply and I see very limited opportunity for trading only companies to exist in the future. Delecta is predominantly a grower shareholder business and the majority of the volume we move as a company comes from our carefully selected grower shareholders - this attracted me,” commented Grant.
He furthermore shares that Delecta’s strategy, work ethic and team culture were other key factors that drew him to join the team. “As a company, they are known for going the extra mile for their growers and customers. This resonates with my work ethic and is something I have always been passionate about.”
Grant brings a wealth of knowledge and insight into the Far East Markets to Delecta’s proverbial ‘table’, not to mention long standing relationships with key role-players such as importers in these markets, and local growers who are committed to supplying the correct quality specification fruit.
“Though there are many challenges to conducting successful business in China and the rest of the Southeast Asian market, these markets will without a doubt lead to the biggest growth for the South African fruit export industry in the years to come.” Grant continues.
“To be successful in these markets, it is vital for any South African exporter to do so with a good knowledge and understanding of both the importers’ business, as well as the quality specifications required to be successful in the markets. Doing business in Asia is very profitable if it’s conducted in a proper way. However, on the flip side, it can be disastrous if a company tries to enter the market without proper knowledge and insight.”
For more information:
Delecta Fruit (PTY) Lt
Tel: +27 21 860 3999