Matthijs Verburg, Fresh Mushroom Europe:

“With the right attention, mushroom consumption can be encouraged in the summer months”

One of the most popular wild mushrooms of the moment, the mini girolle, is currently widely available. “The girolles, which we now supply, come from Lithuania and Russia. Essentially, we supply girolles year-round, but this is the best time for the mushroom. Quality is very good, and the product looks very well,” says Matthijs Verburg of Fresh Mushroom Europe.

Girolles, summer truffles and Pied Blue

“We sell our products globally, although we mostly focus on Europe. Demand is good, but it varies per country. Germany is traditionally a country with a high mushroom consumption, even in summer. In the Netherlands and Belgium, consumption mostly peaks in autumn and winter, but with the right attention, mushrooms are also eaten during the summer months,” Matthijs continues.

“We recently introduced the barbecue portobello on the shelves of a Belgian supermarket. The concept was very well received. By developing surprising concepts, we try to encourage consumers to eat mushrooms, and we’ve noticed that we’re successful in this,” Matthijs says. “As a result of the health trends and the increasing number of vegans and vegetarians, the mushroom market is growing. We’re noticing a shift from meat to vegetables more and more, so there are definitely plenty of opportunities for the mushroom sector. FME wants to develop these good opportunities in consultation with our customers.”

For more information:
Matthijs Verburg
Fresh Mushroom Europe
Riyadhstraat 41
B-2321 Meer (Transportzone), Belgium
+32 (0) 331 718 19
+31 (0) 6 11 20 00 27    

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