Plant-forward snack 'Better Break' announced

Del Monte Fresh Produce N.A., Inc. announced the launch of a new product to join its lineup of convenient and wholesome lunch and snack solutions. The Better BreakTM convenience line, available nationwide later this summer, provides the solution busy consumers on-the-go have been looking for when it comes to wholesome, flavorful prepared meals.

Better BreakTM products are based on fresh vegetables and contain 130 calories or less per serving. Flavorful snacking is just three minutes away, with heat & eat, microwave-safe BPA-free packaging allowing for a quick snack or small, healthy meal ready to go at a moment’s notice. Featuring veggies such as cauliflower, broccoli, sweet potato, kale and corn and a sauce, new Better BreakTM offers both vegetarian and plant-based options, packed with 4g of protein per serving.

“We are so excited to unveil Better BreakTM,” said Dennis Christou, Vice President Marketing, Del Monte Fresh Produce N.A., Inc. “We know that our consumers – millennials especially – are looking for tasty, convenient and wholesome options when it comes to lunch and afternoon snacking. Better BreakTM is our solution for everyone who may be too busy to prepare their own plant-forward options, and we look forward to adding them to our Del Monte® lineup at our retailers nationwide this summer.”

The new chef-inspired meals are available in varieties such as Spicy Pomodoro, made with kohlrabi linguine and chunky, spicy chipotle pepper tomato sauce, Zesty Green Chile, with kohlrabi, cauliflower, kale, chickpea and bell peppers tossed in a tangy green chilli sauce and Summer Corn, with cauliflower, broccoli, sweet potato, kale and corn sauce with roasted corn and bell pepper. Born from data* that illustrates a growing desire among millennials (60% of older millennials and 55% of younger millennials) to incorporate more produce during lunch, The Better BreakTM convenience line meets consumer demand in a groundbreaking new way. Created to minimize prep time that can come along with peeling, seeding and cutting, Better BreakTM not only combats these obstacles, but provides a choice for consumers aiming to enjoy a quick, convenient and healthy lunch or snack option. With an SRP of $3.99, the new single-serve 7 oz. offering will be available at retailers nationwide this summer.

For more information:
Del Monte Fresh Produce

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