“The frost last year has had a great impact on the production of apples from Shandong, reducing it by about 30%-40%. The market price at the moment is at the highest level seen in recent years.” Bill Li of Jining Chuanhai Trading Co. said.
"In the second half of this year, a bumper harvest at a national level is expected. The market price is expected to be stable with no significant growth. The stock of apples produced in the 2018 season is now less than 10% of the total production, and will not impose threats to the sales in the second half-year if selling at current speedy. ” Bill said.
Jining Chuanhai Trading Co., Ltd. is located in Jining, Shandong Province, and works with apple processing plants in Shaanxi, Gansu, and Shandong. “We are mainly export-oriented, but also market our products in China. Southeast Asia is our main export market. The supply period begins in September each year and lasts until next July.
High-quality apples are exported to Southeast Asian countries via Qingdao Port. The company purchases products from different production areas to make full use of the varietal advantages of each area and their differences in the seasons. The dominant varieties in Gansu, Shaanxi, and Shandong are Huaniu, Qinguan, and Fuji, respectively. Each country has different varietal needs in different months. For example, in the Indian market, the demand for Huaniu and Qinguan is strong before the New Year, and the demand for Fuji was stronger after, but in general, Fuji is the most popular variety in Southeast Asia,” Bill shared.
"We hope to develop the Indian market in the near future. In May this year, India publicly stated that it will arrange relevant personnel to visit China and inspect the apple orchards and processing plants. We are also looking forward to launching our products in this new market," said Bill.