Interview with Alexandre Pierron-Darbonne, president of Planasa

"Our focus in the coming years will be on blackberries, a berry with a great future"

In an interview conducted by, the president and CEO of Planasa (Plantas de Navarra S.A.), Alexandre Pierron-Darbonne, outlined the latest developments related to red fruits.

"In the coming years, the focus in R & D is going to be on blackberries, a crop which we believe has a great future," said the president of Planasa, who trusts in the potential of this berry after the consolidation of the company's range of strawberry, blueberry and raspberry varieties.

At the 5th International Red Fruits Congress, held in Huelva, "the company presented six blueberry varieties (Manila, Malibu, Marina, Madeira, Maldives and Masirah) which are very innovative, especially three of them. They are ripe much earlier than any other variety that currently exists in the market and this is allowing producers to extend their marketing window to February and March, starting in December and January," says Alexandre Pierron-Darbonne.

"The first commercial plantings of these new varieties will be carried out this autumn and the forecast is that the production companies that make up the group created by Planasa will start distributing them in the first half of the year 2021," he added.

With regard to the latest blueberry campaign, the president says that "everything comes down to a problem of mismatch between supply and demand. The demand is on the rise and the supply is growing at a much quicker pace. But given that global consumption is increasing at a remarkable rate, and since the total volume is not that great, prices jump back up and plantings are carried out again until the next cycle. At this time, the acreage in Spain, Portugal and Morocco amounts to about 4,000 hectares, but in order to meet the demand at European level, it would be necessary to multiply ten times the current surface of blueberries," says Pierron-Darbonne.


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