According to an in-depth article on iqonsulting.com, in the Jiangnan (Guangzhou, China) and Rotterdam (Netherlands) markets, the Chilean kiwifruit season shows a large degree of progress, with prices being recorded for more than three months in the first and more than two months in the second.
When looking back at the beginning of the Chilean kiwifruit season in the Netherlands (ranked in the fourth place of Chilean kiwifruit shipments in 2018), most of the doubts were about the price that the fruit would get. In the same time, from Chile the news were that the total 2019 export would end with a lower export volume, but the worries were in the European market. However, the Chilean supply waited and started to arrive in the European market between one and two weeks later than in the 2018 year, this allowed the market to clear some stocked volumes and push the price for local supply to even lower levels.
The first prices for the Chilean supply were recorded on week 19, and although these prices were in a slightly lower level than the first prices recorded in 2018, as the weeks passed, the demand increased and the market was more receptive. At the same time, the volumes from Chile were increasing, although not as violent as the previous year. This led to an average price for the Chilean kiwifruit supply of 1.5 EUR FOT/kg that remained in that level throughout the season. Currently, from June onwards, the average price has shown a rising trend despite the volume increase. Thus, the results at the end of the season might be positive.
In the case of China, the market is conditioned by the low local production in the previous season due to the heavy frost that also affected the apples. In this case, the Chilean supply began its 2019 season on week 14 (first of april), at the same time than last year. The prices for the first three weeks of the season managed to remain at a high level, above 2.5 USD FOT/kg and then heavily falling below the 2 USD FOT/kg margin on week 19, after massive arrivals from Chile in the previous week. Despite the fact that the volume of Chilean kiwifruit arrived in China until week 28 (july 14th) is 35% higher than the same period in 2018 and 10% higher than 2017, the weekly average wholesale price has been higher than the two previous years in most of the weeks.