Bratigny, the wholesale market brand of the Omer-Decugis Group has just revealed its new visual identity which will soon decorate its storefronts in building D2 at the MIN of Rungis. This visual identity is part of the redistribution of the activities of Bratigny and its transformation plan launched in 2017.
It was presented in exclusivity last April, at an internal event organized for the inauguration of the fully renovated facilities of the company. The stores and offices had indeed been completely redesigned at the end of 2018 for more operational efficiency to serve the brand’s customers.
“We wanted to bring something fresh to our brand and affirm our affiliation to the Omer-Decugis Group,” explains Boris Richeux, general director of Bratigny. “For this, we needed a visual identity that could combine modernity and tradition while promoting our know-how as a market wholesaler and our product segmentation.”
The identity of the company has been reworked from top to bottom: a more rounded typography that brings both enthusiasm and delicacy; a color in two shades of blue and gold, which is reminiscent of other branches of the Omer-Decugis Group; the embedding of a vichy pattern adapted to the range of products of the company. “In the collective imagination, a vichy pattern, which is found in many countries, refers to the agri-food sector, but also to the famous tablecloths strewn on the grass for picnics and parties with friends. It is this conviviality and these moments of sharing that we wanted to reflect in our new identity,” explains Boris Richeux.
About Omer-Decugis Group
Omer-Decugis Group is an international agribusiness group. Its activities include mainly the production, import, ripening and distribution of fresh fruits and vegetables and these activities are divided into three branches: SIIM, Bratigny and OD Resources, which sell the brands Dibra, Don ED’S Legendary Pineapple, Elit, Fine, Selvatica, Terrasol, Le Marché, as well as the brands of its suppliers.
Family business created in 1850 and passed on for 6 generations, its headquarters are located at the heart of the International Market of Paris-Rungis. The Group has 112 employees in France and recorded a revenue of 119 million euros [134 million USD] in 2018, for more than 111,000 tons of fruits and vegetables marketed.
Bratigny is the wholesale brand of the Group at Rungis and it is a historic member of the Market. The company uses a total of 11 doors in building D2 of the MIN of Rungis and offers a wide variety of products: citrus fruits, bananas, exotic fruits, seasonal fruits and vegetables, beans and tomatoes. In 2017, Bratigny became the 14th company to be certified Fel’Excellence in France.