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Andreas Buchner, Hausladen Fruchthandelsgesellschaft:

"Our Struwwelpeter brand only contains articles of which we can control the quality ourselves"

The Munich wholesale market in the district of Sendling has a legacy - this not only applies to the marketers with regular stands, but also for Hausladen Fruchthandelsgesellschaft, which has its base on the site. The company was founded in 1932 by Emmeran Hausladen and is now run by third and fourth generation managers.

In recent years, the changes in business policy have made the former full-line supplier of items such as bananas, potatoes, onions into a direct importer of products from all over the world, says managing director Andreas Buchner. "We stock the entire range of exotic fruits, berries, citrus, asparagus and tomatoes in the core assortment. Exotics like mangoes, avocados and papayas are our cornerstones, which we only ripen in our own ripening plants, and which are then sorted and refined on site. That is the most transparent, sustainable and efficient way of doing things."

Of course, Buchner was not lacking the right branding for its premium products: ""Our Struwwelpeter brand only contains articles of which we can control the quality ourselves. The goods come only from long-standing partners, with whom we maintain a close personal connection. Cultivation criteria are determined in advance, the goods are matured in our warehouse, selected, appropriately packed and tested, and only then will they be delivered to our customers." Under the Struwwelpeter brand, Hausladen sells mangoes, avocados, papayas, tomatoes, grapes, oranges and clementines to organized retailers, as well as wholesalers and catering suppliers in Germany and Austria. The goods can also be packed according to customer requirements, using their own brands.

Location Sendling
Many larger companies have already left the Munich wholesale market terrain, and so many are looking for alternatives to the Sendling location. For Hausladen Fruchthandelsgesellschaft, the future lies in Schäftlarnstraße: "We were able to lease the site from the city and decided to completely renovate the building three years ago." The external insulation, roofs, ripening chambers, gates, cooling and packing machines have been renewed and made future-proof. The company had given up its stand on the wholesale market in 2013, but still supplies some customers in the halls, according to Buchner. "In my opinion, the wholesale market is very important for Munich so that the free customers, independent retailers, fruit and vegetable retailers, restaurateurs, catering suppliers and wholesalers from southern Germany and parts of Austria continue to have their shopping opportunities Fresh fruits and vegetables can only be found at a wholesale market."

Exotics maturation
The in-house ripening of exotics at the Munich location is an important pillar of the company. "We now have almost exclusively (90%) natural coolants in use. Our sorting machine is at the heart of our avocado ripening, sorting according to ripeness, color, weight and internal quality (with the help of lasers) of the fruit the trade is too mature are delivered directly to a manufacturer of guacamole." Air freight papayas have been in the assortment only for nine months and are becoming increasingly popular, the expert says. For the mangoes, an automatic sorting system like the one that was purchased for the avocados, will be installed soon.

For more information:
Andreas Buchner
Hausladen Fruchthandelsgesellschaft mbH
Schäftlarnstraße 8
81371 München
Tel 089 72014-0
Fax 089 72014-50

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