According to data published by Colombia's Fruit and Vegetable Association (Asohofrucol), gulupa production has increased by 335% in the last 10 years. In 2008, the country produced 7,198 tons of gulupa, while in 2018 it produced 24,799 tons in 2,013 hectares dedicated to this crop.
Gulupa represents a growing economic opportunity for the Colombian agricultural sector, as it is one of the fruits that has had a greater demand for exports to the European market.
According to a feasibility study for the export of gulupa carried out by the researcher Jhon Alexander Colorado, this boom in production could have been due to two important milestones: the signing of the cooperation treaties with the European Union and the establishment of commercial relations. Another aspect that has led to an increase in production was the promotion programs of the Ministry of Agriculture and post-conflict policies, which has sought to increase regional production.
The extraction and freezing of gulupa pulp is one of the most common commercial outlets for this fruit. In 2018 the country exported 8,019 tons of gulupa for 32 million dollars. The Netherlands was the main destination with 78% of exports. Other interesting markets that small producers are exploring are Belgium, Germany, and the United Kingdom.
The world's interest in Colombian fruits and vegetables is such that in 2018 the country was the guest of honor at the international MacFrut fair, where the export potential of different fruits, such as pineapple, soursop, and gulupa, was established.
Even though this fruit is generating greater demand in international markets, the country has some fundamental production issues that it must solve, such as the low profitability for producers, as one hectare of Gulupa cultivation yields an average of 14 tons.